Food waste prevention isn’t just best practice in the supply chain, it’s of growing concern on a national and global level. To wit, Hellmann’s mayonnaise (or Best Foods as it’s known west of the Rockies, and that of Unilever) threw its hat into the prestigious Super Bowl ad ring this year for the first time behind the comedy of actress Amy Schumer and the rallying cry of reducing food waste. “Make taste, not waste,” was the catch phrase millions of viewers saw during the third commercial break in the second quarter of the big game.
